∎ Read Gratis Guerrilla Marketing in 30 Days Al Lautenslager Jay Levinson 9781599185316 Books

Guerrilla Marketing in 30 Days Al Lautenslager Jay Levinson 9781599185316 Books

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Guerrilla Marketing in 30 Days Al Lautenslager Jay Levinson 9781599185316 Books

I've read several guerrilla marketing books because I found Jay Conrad Levinson's "Guerrilla Marketing - 3rd Edition" to be so significant in the marketing success of Novacon Internet Services and several other organizations that I have been associated with. Other marketing and sales books and seminars have been useful to a great extent, but I really resonate with guerrilla marketing techniqes for our company, one of the largest independant ISPs in Chicago. I use my guerrilla marketing library of books for reference and problem solving. A great resource for ideas and real-world insights.

Now comes "Guerrilla Marketing in 30 Days" with a unique twist. Your whole marketing plan laid out in 30 days, and a process that accomodates even the most time-challenged manager. The book distills proven marketing techniques that are found in dozens of other guerrilla marketing books and lays out an effective action plan that can be implemented quickly, leading to client acquisition and improved profits. The chapters are clearly written, easy to understand and the techniques should be easy for all small & medium sized businesses to execute. Guerrilla marketing is all about inspiration, perspiration, a battle plan and an expenditure of little or no money on weapons (guerrilla marketing techniques).

Chapter 1 - The Guerrilla Marketing Mindset begins by showing the reader how to approach business development as a guerrilla. Everything you say and do as a person or organization can affect your brand, revenues and profits. Levinson and Lautenslager encourage readers to ask themselves the same question every day; "How am I building awareness with my prospects and clients through our marketing?" Everyone, especially people with multiple responsibilites in an organization, should ask that question daily and work to improve their efforts. Keep your eye on the prize. Sales solves alot of other problems!

The message is clear. While "Guerrilla Marketing in 30 Days" leads you though the develoment and execution of your marketing plan in 30 days (or 35, or even 40), The guerrilla mindset is a permanent benefit that you can benefit from for years to come. "Just Do It" every day, no doubt, is what Al Lautenslager preaches to his customers as a Certified Guerrilla Marketing Coach.

What follows are chapters on goal-setting, competitive research, targeting and positioning your SMB. By Day 7, the reader is developing their 7-Sentence Marketing Plan, a unique component and exercise that Levinson has promoted since his first guerrilla marketing book. Going through that exercise while reading his first book was exilerating, but it has also been a great way to concisely communicate our overall plan to my staff and strategic partners.

Specific chapters cover an array of guerrilla marketing weapons, including advertising, business networking, strategic alliances and fusion marketing, direct selling, telemarketing, promotional literature, direct mail, broadcast ads, public relations techniques and online marketing. By Day 21, the reader is developing a focused, well thought-out Marketing Calendar that may ultimately include other guerrilla marketing opportunities like trade shows and newsletters. This book has brought new ideas and techniques to the table and reminded me of things that need to be moved up to the front burner. (For "continuing education" on all of the techniques laid out in this book, there are dozens of other books in the guerrilla marketing series that can be consulted.)

As you wrap up the 30 day exercise, you'll have chosen the weapons you'll take into battle and finalize your plan and budget. Chapter 29 focuses on developing new revenue streams and expansion. The final chapter focuses on the New Plan - what a new guerrilla should focus on in the NEXT 30 days.

"Guerrilla Marketing in 30 Days" is a terriffic primer on getting organized and motivated to take control of your business development with an effective, easy to implement plan. If you fail to plan, you plan to fail. "Guerrilla Marketing in 30 Days" will help plan to thrive in '05 and beyond!

Since we're already using guerrilla marketing at Novacon, we're going to use this book to re-evaluate our master plan for the new year. I've decided to order extra copies for our staff and am recommending "Guerrilla Marketing in 30 Days" by Levinson & Lautenslager to others in my personal and professional networks. I think it's just great!

-- Kurt Scholle, Managing Partner

Novacon Holdings LLC

[...]


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Guerrilla Marketing in 30 Days Al Lautenslager Jay Levinson 9781599185316 Books Reviews

Smart. Quick. Easy-to-follow. No Brainer.
actionable insights.
Very informative and useful
great advice .loved it so much I got a copy for my office.
great ideas on how to sell yourself without a huge dollar investment
This book is a NECESSITY for a small business person like myself that has a majority of my customers come from my local market. A lot of marketing approaches are to complex. These ideas can be used TODAY, you don't really need to "ramp up"!
Arrived with bent and crumpled corners. Looked more used than advertised.
I've read several guerrilla marketing books because I found Jay Conrad Levinson's "Guerrilla Marketing - 3rd Edition" to be so significant in the marketing success of Novacon Internet Services and several other organizations that I have been associated with. Other marketing and sales books and seminars have been useful to a great extent, but I really resonate with guerrilla marketing techniqes for our company, one of the largest independant ISPs in Chicago. I use my guerrilla marketing library of books for reference and problem solving. A great resource for ideas and real-world insights.

Now comes "Guerrilla Marketing in 30 Days" with a unique twist. Your whole marketing plan laid out in 30 days, and a process that accomodates even the most time-challenged manager. The book distills proven marketing techniques that are found in dozens of other guerrilla marketing books and lays out an effective action plan that can be implemented quickly, leading to client acquisition and improved profits. The chapters are clearly written, easy to understand and the techniques should be easy for all small & medium sized businesses to execute. Guerrilla marketing is all about inspiration, perspiration, a battle plan and an expenditure of little or no money on weapons (guerrilla marketing techniques).

Chapter 1 - The Guerrilla Marketing Mindset begins by showing the reader how to approach business development as a guerrilla. Everything you say and do as a person or organization can affect your brand, revenues and profits. Levinson and Lautenslager encourage readers to ask themselves the same question every day; "How am I building awareness with my prospects and clients through our marketing?" Everyone, especially people with multiple responsibilites in an organization, should ask that question daily and work to improve their efforts. Keep your eye on the prize. Sales solves alot of other problems!

The message is clear. While "Guerrilla Marketing in 30 Days" leads you though the develoment and execution of your marketing plan in 30 days (or 35, or even 40), The guerrilla mindset is a permanent benefit that you can benefit from for years to come. "Just Do It" every day, no doubt, is what Al Lautenslager preaches to his customers as a Certified Guerrilla Marketing Coach.

What follows are chapters on goal-setting, competitive research, targeting and positioning your SMB. By Day 7, the reader is developing their 7-Sentence Marketing Plan, a unique component and exercise that Levinson has promoted since his first guerrilla marketing book. Going through that exercise while reading his first book was exilerating, but it has also been a great way to concisely communicate our overall plan to my staff and strategic partners.

Specific chapters cover an array of guerrilla marketing weapons, including advertising, business networking, strategic alliances and fusion marketing, direct selling, telemarketing, promotional literature, direct mail, broadcast ads, public relations techniques and online marketing. By Day 21, the reader is developing a focused, well thought-out Marketing Calendar that may ultimately include other guerrilla marketing opportunities like trade shows and newsletters. This book has brought new ideas and techniques to the table and reminded me of things that need to be moved up to the front burner. (For "continuing education" on all of the techniques laid out in this book, there are dozens of other books in the guerrilla marketing series that can be consulted.)

As you wrap up the 30 day exercise, you'll have chosen the weapons you'll take into battle and finalize your plan and budget. Chapter 29 focuses on developing new revenue streams and expansion. The final chapter focuses on the New Plan - what a new guerrilla should focus on in the NEXT 30 days.

"Guerrilla Marketing in 30 Days" is a terriffic primer on getting organized and motivated to take control of your business development with an effective, easy to implement plan. If you fail to plan, you plan to fail. "Guerrilla Marketing in 30 Days" will help plan to thrive in '05 and beyond!

Since we're already using guerrilla marketing at Novacon, we're going to use this book to re-evaluate our master plan for the new year. I've decided to order extra copies for our staff and am recommending "Guerrilla Marketing in 30 Days" by Levinson & Lautenslager to others in my personal and professional networks. I think it's just great!

-- Kurt Scholle, Managing Partner

Novacon Holdings LLC

[...]